Job Description

Marketing Copywriter [JRP-05254]

As the largest comprehensive agriculture program nationally, Texas A&M AgriLife brings together a college and four state agencies focused on agriculture and life sciences within The Texas A&M University System.

With over 5,000 employees and a presence in every county across the state, Texas A&M AgriLife is uniquely positioned to improve lives, environments and the Texas economy through education, research, extension, and service.

When you choose to work for Texas A&M AgriLife, you become part of an organization that is an established leader in agriculture and life sciences with a wide range of capabilities to meet the needs of our statewide, national, and international constituents. In addition, Texas A&M AgriLife offers a comprehensive benefit packing, including the following: Health, dental, vision, life and long-term disability insurance with Texas A&M AgriLife contributing to employee health and basic life premiums; 12-15 days of annual paid holidays; Up to eight hours of paid sick leave and at least eight hours of paid vacation each month; Automatic enrollment in the Teacher Retirement System of Texas; and Employee Wellness Initiative for Texas A&M AgriLife.

We are currently seeking to hire a Marketing Copywriter. In this role, you will be a dynamic writer and content creator serving on the Content Marketing Expert Team within the Texas A&M AgriLife Marketing and Communications. You will blend storytelling with strategy by crafting compelling marketing and content across platforms including web, video, digital ads, social media, and email newsletters. In addition, you will be responsible for developing bold, engaging copy that sparks curiosity and drives action. You will bring creativity, punchy writing, and an understanding of what hooks audiences. The selected candidate will adapt messaging across platforms, collaborate with cross-functional teams and write with flair while maintaining clarity, brand voice and strategic purpose.

RESPONSIBILITIES:

• Write marketing content, including features, campaign stories, social captions, headlines, ad copy and promotional web blurbs with a strong focus on creativity, clarity, and performance.
• Create and distribute of the AgriLife Today newsletter, ensuring it is timely, compelling, and aligned with strategic goals.
• Write copy that inspires interest, drive conversions, and connect with public audiences.
• Adapt content across formats and platforms, optimizing for engagement, scannability, SEO and tone.
• Write and edit with an eye for precision, persuasive messaging, and emotional impact.
• Partner with social media, web, video, and editorial teams to develop copy that performs across channels and enhances the user experience.
• Support strategy creation and create copy for integrated marketing campaigns, including headlines, taglines, and cross-platform messaging.
• Assist with content testing, A/B messaging and optimization based on performance data and feedback.
• Review and edit marketing and promotional content to maintain brand voice and quality standards.
• Serve as a content partner to assigned AgriLife units, helping surface ideas, translate impact into content opportunities and align messaging with goals.
• Stay informed on unit developments and work with partners to bring forward timely, high-interest content that drives awareness and engagement.
• Other duties as assigned.

REQUIREMENTS:

• Bachelor’s degree or equivalent combination of education and experience.
• Two years of related experience.
• Knowledge of word processing and spreadsheet applications.
• Ability to multitask and work cooperatively with others.
• Strong verbal and written communication skills.
• Strong interpersonal and organizational skills.
• Ability to present information clearly and concisely.

Special Note to Applicants: When applying for this role, please provide a cover letter and resume with your completed application.

All positions are security-sensitive. Applicants are subject to a criminal history investigation, and employment is contingent upon the institution’s verification of credentials and/or other information required by the institution’s procedures, including the completion of the criminal history check.

Equal Opportunity/Veterans/Disability Employer.

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